We use the SilkOut System Haircare products to bring Care back to your Hair


You must not look at the fear of it all, but instead remain faithful.  You are destine for greatness, so during this time of solitude focus on becoming more PRETTI. More Persistent, Resilient, Encouraged, Tenacious, Trained, and Inviciable. Cause #ImWilliePretti


Im Willie Pretti

All my life, I was told I was Ugly, and I would not amount to Shit! Thank God that I was not aiming for that. I turned every negative into a stream of income and became the “First” in my family to do what generations could not...Success through perseverance. 

I created Willie David Hair because someone told me that little boys could not do hair, now I have a Silk Press Texture Salon Suite,  catering to Women of an Exceptional caliber. Which birth the #WillieExperienceTheDifference culture where at my Salon you will experience that THING that makes us Different all while getting PRETTI and drinking your personal Moscato. 

#ImWilliePretti because I had no self-esteem, called Ugly every day of my adolescent life, that I would not amount to anything, and other derogatory things. Telling myself, I was PRETTI was the first step to my inner confidence affirming myself. Now I motivate others by teaching them to be PRETTI and how to capitalize on everything everyone said negatively about them. 

Our mantra is: I’m Powerful enough to make it happen. I’m Resilient enough to keep trying. I will Encourage myself to keep going. I’m Tenacious enough to believe it will happen. I’m trained by life to overcome, and I’m Invincible, so no one can stop me but ME. I’m breaking barriers, Overcoming obstacles, paying it forward, taking the leaps, standing firm, and moving mountains, because #ImWilliePretti. 

I am a Man even though you may hear someone call me Sis. I’m a United States Veteran who did not ask, so I didn’t tell. I’m an introvert all though my personality YELLS extrovert. My smile is contagious cause I paid for it. My walk is fierce, and my stance is firm. I am the father of two daughters who choose me. I am a Pa-Pa to a granddaughter who thinks the world is mine. My presence fills the room because I am seen, and I am heard. Who Am I?  I am Willie David, Miami’s Bad Boy, and Unapologetically Too Pretti. 

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Coming Soon

An Epic event and Book Release.  Coming this fall make sure you fill out our contact form to receive special early bird prices. 

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Let's Make it Pretti